Wednesday, December 2, 2009

WWF Brasil




So many things strike me as odd about this picture. I'm not even sure where to start actually. A little history on this picture is that it is the final scene in an ad proposed by a Brazilian company for the WWF (world wildlife foundation). Once the ad was leaked onto the internet, the WWF immediately denied any involvement it had with the company that introduced this idea and claimed that the involved groups were fired immediately.
Ok so they got what they wanted, which is seeming to me to be notoriety. But the stark image of this ad is astounding to me...not only is it the reflections of such a travesty through the eyes of another nation but it compares that in terms of the 2005 tsunami that took the lives of thousands. The commercial itself I still cannot generate an appreciation for, but this picture has stirred a few of my thoughts: like, for example, it's true what the ad is saying. It basically states that over 2 thousand people were slaughtered in the travesty that we refer to today as 9/11, and over 250 thousand died in the tsunami in Asia. That's a true fact. It's a proven statistic, and yet when a single image is brought about the collapse of the twin towers the company must immediately deny any involvement with the initiation of the propaganda. Why? Why couldn't they just man-up? I mean, this ad has purposeful implications of the fear factor, which is what it inevitably evoked. Why, then are they now refusing to accept the blame? I say they're a bunch of pussies. If you have something to say then say it, regardless of who it offends! But I guess that's not how "big business" works...
That's anther thing too that I hate about the reactions to this ad. The commercial was revoked in fear of offending American's feelings. Why must there be so much care put into the preservation of Politically Correctiveness in this country? One thing I admired in other countries during my short time abroad is that there is no such thing as "PC"...people just say what they fucking mean. Of course, along with this comes the inhibitions of racism and machismo and the foreign perception of biasism but at least the things are on the plate. I feel like a fear is invoked upon the world by the United States. Sure, we can promote movies suggesting that every other nation is primitive in comparison to us, yet one single shred of negativity towards the nation and all of a sudden fingers are pointing and blame is flying as fast as the bullets we are inflicting. un-be-fucking-lievable.

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